What Does Dropshipping Mean

This is a method of retailing in which the products that are sold are not kept by the store selling them but are held by a third party. The store selling the product makes its purchases from an established third party wholesaler, who is also responsible for shipping it. If operating a business using dropshipping, you never come into contact with the products you sell to customers. Storage, stocking and shipping are the responsibilities of the third party establishment, relieving you the burden. Magento

How it Works

The first step when entering the dropshipping business is to develop your own online store. You can do this by utilizing the services of free online store builders such as Magento, Wix and WordPress. These offer free or subscription services allowing you to build your online store within a short period of time. Once your store, website or blog is set up, the next step is to search for a certified dropshipping wholesaler. Certified means that they offer free dropshipping services and you are not required any fee to start offering the dropshipping service. After acquiring the dropshipping service and identify a suitable third party and/or wholesaler, you can move forward and pick the products to sell online.

Benefits of Dropshipping

The amount of capital required for the startup is generally small; setting up the online store can be done using free trial versions of Wix, WordPress and Magento blog, store and/or online website builders or subscribing to the cheapest services provided. You have no inventory costs; don’t own a store, which adds to low overhead costs. You make sales then purchase the product, which is dropshipped directly to the customer by the third party making it generally easy and fast to start or operate an online store. In addition, you are not limited in terms of the location of running your dropshipping business, have a wide range of products to sell at your disposal, the builders offer maintenance and technical support for your store and you are free to scale your products as you desire.

Limitations of Dropshipping

This is a relatively easy way to make money but it does not lack challenges and problems faced in the process. The competition from large companies that can offer discounts makes it quite competitive to sell products. This is also affected by the fact that you cannot keep track of what is in stock and sometimes the Dropshipping suppliers make mistakes delivering the wrong product and you have to deal with the customer complaints.


If planning to sell online using dropshipping retailing service, it is important to examine the cons and pros of the business. Similar to other start-ups, it has its own challenges but which business doesn’t? If you think you can pull it off after assessing the feasibility and studying the market, why not? Learn more Magento

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Where Are Magento Product Images Stored?

Magento is one of the most powerful and reliable ecommerce platforms in the contemporary online marketing community. It offers a flexible shopping cart capabilities and an overall improved functionality when it comes to online storage. If you have an online store, the data can effectively be managed by both Magento and the user on separate notes. This is with particular reference to management of images. View Magento theme

Image directory

Images in Magento platform can either be product images or category images. Category images just like other category items uses alternatives of categories for instance the active settings, thumbnail images as well as names to identify elements with the store. Category images can be located by the following root directory; Media-Catalog-Category. Product images on the other hand define specific products within the store subject to their attributes in the store. They can be located through the following path; Media-Catalog-Products. Category images, thumbnails as well as product images are all stored in the media directory. It is also used as a storage hub for retrieving or storing items through mass export and import tools. This also means that when managing a Magento account, deleting an image does not compete remove it from the store because the original physical file is still in the media directory. If you have to or want to delete the file completely, you will have to do so from the FTP. The FTP is used for managing both product images and category images; it also allows for downloading and uploading of images.

Adjusting a template

Management of an online store involves constantly changing its looks and design in order to suit customer or business needs. As a result, a good ecommerce platform should offer this type of flexibility while maintaining the efficiency of the overall store. It is therefore important to know how and where the template files are stored. Normally, template files including those containing images are categorized into three folders located through the following root paths:

  • /app/design/frontend/default/THE_TEMPLATE_NAME/layout/ – it contains files with .xml extensions in their names. They define how modules are arranged within the online store.
  • /app/design/frontend/default/THE_TEMPLATE_NAME/template/- it contains files that define the final outcome for users of the store. To achieve this function, it uses the files located in the above folder.
  • /skin/frontend/default/YOUR_TEMPLATE_NAME/– this root path leads to the folder that now contains images and the flash files. In addition, it also contains Java Scripts.


Efficient management in online stores is what separates successful online businesses from their counterparts that just exist by sheer chance. This is especially important when images are involved because they are the main elements that make the store user friendly. As a result, good knowledge as to where and how they are stored will impact on how effective they are managed.

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Who are Magento Competitors

E-commerce platforms have similar basic features with minor differences. The platforms allow you to sell online and receive payment. Your business model and requirements will determine your platform choice. Magento is one of the open-source e-commerce platforms. It has unique features, have the best administrative interface that is customer-friendly, and it is one of the most extendable platforms. However, it tends to load slowly, have frequent updates that can lead to a glitch on its ongoing functioning, and it is quite expensive.

Here are some of the most popular platforms that compete with Magento

  1. Shopify

The platform has many features to get you started; it has available applications, and has well-designed themes. However, theme updates add you extra cost- it is difficult to adapt for multilingual stores, and reports and statistic are restricted for a starter plan.

  1. BigCommerce

It has the clearest directions and its dashboard is slightly different from Shopify in that it has more tools in its basic package. It has advanced features and coding options are available. It has a limited range of free templates and does not support multilingual capabilities.

  1. WordPress

It allows you to build a free e-commerce store easily and quickly. It is powerful and has open-source, cost effective and has numerous S.E.O benefits. However, it lacks security features and does not have a variety of e-commerce plug-ins.

  1. Volusion

It has many available feature and helpful support. However, it is not easy to use as it requires coding knowledge and it has no app store.

  1. Wix

It has free great-looking templates, it offers a great drag and drop visual editor feature, and has numerous S.E.O tools. However, the template you choose for your site is permanent and unchangeable and it has limited bandwidth and space.  Ecommerce business

How to select a good platform for your business

As an entrepreneur, you need a feature rich platform. These will allow you to easily launch and scale with. You should evaluate the platform’s performance. Keep into account the design and format you desire for your site. The e-commerce platform you choose affects the loading time of your site. Some load faster than others. The self-hosted platform allows you to optimize your loading speed. It determines the number of your potential customers visiting your site.


Finding the best platform can be overwhelming and sometimes frustrating. This is due to the rapid development of e-commerce market and technology. Each and every e-commerce platform have advantages as well as disadvantages. Setting up an e-commerce online store requires a lot of commitment in running and managing it. Otherwise, you will not get the desired results. It is important to make the right decision of the e-commerce software that you require to run your online store.  Bad hosting will greatly affect your sales.Dropshipping Mean

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