How To Sell Online In India
Online selling is definitely one of the best ways to make easy money. Although it requires a lot of hard work, time and efforts, it is still promising for many aspiring entrepreneurs.
In India, many people are engaged in the online industry, from providing services online to buying anything from the internet. Because many people are too busy or just lazy to visit a local store, they find it more convenient to buy their needs online. You can do the grocery shopping while taking care of other things like your household chores, taking care of the kids, paperwork and other regular duties.
As a result, online selling becomes the primary choice of most businesses who want to offer their products or services to the market. Even if you are a stay at home mom, a regular 9-5 employee, or a busy entrepreneur, you can start your business virtually and start selling stuff online.
The question is “How to begin?”
Here are the step by step procedures to give you a glance on how you can successfully sell in India:
Step 1: Make a feasibility study
You need to understand important things such as:
What to sell?
Do you already have something in your mind? See what is selling and what is not. Know your competitors and their strategies and do your best to beat them. You can opt to sell physical products, professional services and digital products. Also, consider who are going to supply your business and is it for long a term?
Who are your targets?
Who are your target markets? Gender? Age? Culture? Lifestyle? Classification? You need to define who your targets are, so you know what to expect and how you can come up with the best marketing approach.
What will be the cost? Calculate the capital costs, shipping, storing, website maintenance, etc. You need to prepare for the upcoming costs. Do not forget about the tax.
How about the shipping system?
How can you make the shipment possible? What are the couriers applicable for your business? How about international shipping? How about the items that are not ship-able? Go to every courier in your place and know their terms.
Step 2: Setting up a website, catalog, billing, and several policies
If you are going to sell online, you need to have a website or use another platform such as social media. You also need to be clear with your policies, content, product catalogs and product descriptions. Boosting your online visibility is also another important factor to improve your customers and conversion rates. Make sure to have a secure server and payment system if you’re going to accept credit card payments.
Step 3: Set up an offline software
Come to think of inventory, repurchase, tracking, etc. You need to track everything and you can do it using offline software. By utilizing automatic tools as such, you can save more time and still do other important things.
Step 4: Build a strong team
Build a strong team and deal with important people that would help your business succeed. Work with a reliable and professional website designer, internet marketing manager, administrative assistant, courier, inventory man, etc. You need to polish your support group and work closely with them from start to finish. Online selling is not as easy as you thought. It involves complicated processes and thorough supervision. Through the assistance of your team, it becomes easier and manageable.
Step 5: Promote your business
Finally, to make your products/services become visible to the public, start promoting them everywhere. Since you are targeting a specific country such as India, make sure to engage or advertise in social media networks, forums, groups and other relevant communities that are targeting the Indian markets.